You may have had what you thought were great meetings with prospective female clients only to be disappointed when you did not hear back from them. Or you may have trouble talking to or understanding some of your existing female clients.None of this is surprising, women make financial decisions, including who they select as their advisor, very differently than men.
But you can’t just afford to ignore the female market – because today women are more highly educated and have more money than ever before in history!
Women can no longer be seen as a ‘niche’ market – they are ‘the’ market!
Learning how women make financial decisions is the key to growing your practice exponentially!
Judy Paradi, entrepreneur, writer, teacher, speaker and lecturer and Paulette Filion, blogger/tweeter, successful author, sought after consultant and speaker in the financial community, have teamed up to pursue their joint passion -- helping financial advisors realize sustainable growth by bridging the gap between the financial community and women.
Paulette's deep understanding of the financial community combined with Judy's extensive marketing experience, ensures delivery of leading-edge courses for financial advisors wishing to capitalize on the burgeoning female market.